What is business SMS?

Business SMS is the use of text messages to communicate with customers and users across marketing, operations and support flows. It enables bulk sends for campaigns, transactional SMS (e.g., notifications and OTP/verification) and 2-way SMS for conversations.

With Callers Club, SMS integrates with your virtual PBX and DID numbers (virtual numbers), unifying voice and messaging.

How does it work?

1. We connect your account and validate use cases, sender (alpha/numeric) and country regulations.
2. Configure templates and flows (campaigns, triggers, OTP) from the dashboard or via API/webhooks.
3. Send and receive SMS (where regulations allow). We log delivery metrics (DLR) and replies.
4. Analyze and optimize with reports, subscription lists and opt-in/opt-out management.

What is it for?

• Direct marketing: promotions, launches and coupons with high read rates.
• Notifications & alerts: orders, logistics, appointments, statuses and reminders.
• Verification (OTP): one-time codes for access and transactions.
• Support & care: 2-way SMS to resolve questions and coordinate actions.
• Cart & payment recovery: secure links to complete actions.

Services we offer

• Bulk and transactional SMS with scheduling, segmentation and templates.
• 2-way SMS (inbound and outbound) where permitted by local rules.
• SMS API (REST/HTTP) and webhooks for automation.
• CRM integration (Salesforce, HubSpot, Zoho and others) directly or via connector.
• Reports & deliverability (DLR), opt-in/opt-out and consent management.
• Sender alphanumeric or numeric (long/short code) depending on country and rules.
• International coverage with guidance on policies, schedules and compliance.

* Availability of 2-way, sender type and usage rules vary by country/operator.

Ready to get started?

Tell us your country, volumes, use cases, and whether you need API or CRM integration. We’ll help you define the best sending route.

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